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Once a player reaches the highest accessible arena for their current card levels, the daily grind can become incredibly repetitive.
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Instead of fighting purely for personal glory and rank, you are battling to secure resources and prestige for fifty other people.
+Building Digital Communities
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Humans are inherently social creatures, and gaming is increasingly becoming the primary platform for digital socialization.
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A player who is bored of the current meta might quit the ladder entirely, but they will still log in to complete their war attacks so they don't let their clan down.
+Victory is sweeter when shared.Discussing opponents' weaknesses is a fun puzzle.It provides status.
+The Economic Rewards
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Beyond the social aspects, developers heavily incentivize GvG participation by tying the best rewards in the game to it.
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If you are trying to max out your deck without spending real money, a highly active war clan is mandatory.
+Player ProfileRole in GvGThe CarryExpected to win the hardest matchups and provide deck-building advice to the lower ranksThe GrinderExpected to consistently complete all daily tasks and maximize collection day contributions, even if they lose the final battle
+What's Next for Guilds?
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We are seeing the introduction of massive, persistent clan maps where guilds physically move armies to conquer territory.
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Whatever form it takes, the conflict between rival clans will remain the beating heart of the arena.
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