The vast majority of mobile arena battlers utilize a 'freemium' monetization model: the game is free to download, but upgrading your units requires massive amounts of in-game currency.

Every single gold coin and green gem must be managed with the precision of a corporate accountant.
Why Gold is King
The absolute worst mistake a F2P player can make is upgrading every single card in their collection evenly.

If you switch decks constantly and try to level up thirty different cards, you will end up with thirty mediocre, mid-level cards that are completely useless against maxed opponents.
These weekends are specifically designed to inject massive amounts of currency into the economy.If you must change decks, try to pick a new deck that shares at least 3 or 4 cards with your old deck.They are simply too expensive and rare for F2P players to rely on. The Smart Use of Premium Currency
The game will constantly tempt you to spend these gems on speeding up chest unlock times or buying shiny emotes from the shop.

If you are a highly skilled player, the rewards from winning ten or twelve matches in a Grand Challenge vastly exceed the value of buying a chest directly from the shop.
The F2P PathThe GrindThe One Trick PonyPlaying the exact same 8 cards for two years straight until they are completely maxed, allowing you to finally compete globallyThe Guild PlayerFocusing on leveling 32 different cards to a medium level specifically to perform well in clan wars and earn the massive weekly chest Playing the Long Game
You will lose games to players who simply bought better stats, and it will be infuriating.

Every max-level card in your deck represents months of discipline and careful planning.

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